How To Perform An SEO Audit That Actually Helps You Win Clients
This audit also takes a hard look at the quality and relevance of your content. It checks if you’re following the best practices to make your website friendly for both users and search engines. An SEO content audit focuses specifically on the quality and performance of your website’s content, looking at factors such as relevance, engagement, and keyword optimization.
- Set up Google Search Console and analytics tools like Google Analytics to track changes in traffic, engagement, and conversion rates.
- Each tool has its own quirks and issues you may need to familiarize yourself with.
- Our methodology ensures a curated list of agencies known for their effective and comprehensive website assessments.
What Is an SEO Audit? (And How to Do SEO Audits as a Beginner)
The Content Gap tool might require a little more manual interaction than some other automated tools, but the insight you can gain makes it well worth the effort. Each tool has its own quirks and issues you may need to familiarize yourself with. SEO Minion is one of the best tools you could possibly hope for, for your on-page SEO. With its Analyze On-Page SEO function, you can optimize any page’s on-page SEO.
SEO audit checklist
Clearscope's primary purpose is to analyze the copy on a webpage and provide suggestions on improving its searchability. Loading up blog content like the AI-generated one in the image above, you can see metrics like how long the post should be, text readability, relevant keywords you can add to the copy, and keyword density. One of the more unique audit features is the ability to explore the audit by structure. This interface shows you how metrics like HTTP status code, content type, traffic, and indexability stack up on structural levels based on your site's hierarchy. 
In addition to these methods, marketing reporting software can play a significant role in the marketing data collection process. This software facilitates the collection, tracking, and visualization of key metrics and KPIs from marketing tactical channels, helping you effectively measure and evaluate your marketing campaigns. In the following sections, we'll discuss each of these tools and techniques in more detail, explaining their significance and how they can be effectively used in a marketing audit. This is just a basic SEO audit covering the most common issues to look for. More exotic problems can crop up that are harder to diagnose and may take time to fix. This free SEO tool measures and reports the user experience of your website on mobile and desktop using Google’s Core Web Vitals. It also identifies problems and suggests changes you can implement to improve the page’s speed. DVMAGIC SEO Global is a one-stop software for all your SEO needs, and is also one of the most budget-friendly options. I like this toolkit because it allows you to check as many websites as you need without limitations. It works with 550+ search engines and can track geo-specific positions, even down to the exact street address. Understanding and leveraging these tools can significantly impact the success of your SEO efforts, ensuring that your strategies are data-driven, targeted, and capable of delivering measurable results. Each SEO audit is intricately tailored, ensuring no opportunity for enhancement is overlooked. SmartSites excels in unearthing and addressing SEO issues with precision, backed by a full-service team of marketing experts, technical SEO analysts, and website developers. Using these tools, you can check the on-page, off-page, and technical issues of your website. Incorporating plagiarism checkers like Copyscape into your content writing routine is the most effective way to ensure your content is truly original. By combining plagiarism checkers with tools like Grammarly, you can also enhance the content’s readability and ensure it’s polished and error-free. Headings are not just design elements; they help search engines grasp your content’s structure.